fbpx

Guide for the correct social media ads dimensions 

If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article.

This is the place where you’ll always find the updated social media ad sizes for your favorite platforms.

Our guide includes all the right ad sizes for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. 

As a bonus, we’ve also done a little research to see what type of files you can use and added a few important details about them.

Click on any of the following links so you can go directly to your chosen platform and find out the right social media banner size for your next campaign.

A. Facebook Ad Specs

Facebook is the largest social media platform in the world right now.

According to Social Media Examiner’s latest report, 93% of marketers use Facebook advertising regularly, despite the decline in organic reach.

Let’s dive in deeper and go through all the Facebook ad sizes you need to know about.

Facebook Ad TypesSizeFile TypesComments
Facebook Feed ImageAt least 1080 x 1080 pxAR 1.91:1 to 1:1 (with link)AR 1.91:1 to 4:5 (no link)PNG, JPGNo more than 20% text
Facebook Feed VideoAR 9:16 to 16:9Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5MP4, MOVNo more than 20% text
CarouselRecommended resolution 1080 x 1080 pxRecommended AR 1:1Min. 2 max. 10 cardsJPG, PNGCan be used in:Facebook Feed (Image and Video)Facebook Right ColumnFacebook Instant ArticlesFacebook MarketplaceFacebook Audience Network Native, Banner, and InterstitialFacebook Search ResultsMessenger InboxFacebook Stories
Stories AdsFor images:1080 x 1920 (but keep your text within 1080 x 1420)AR 9:16For video: Highest resolution possibleAR 9:16JPG, PNG  MP4, MOVPhoto stories are visible for 5 seconds or until the user swipes them out of the story.  Video: These full-screen vertical ads appear between stories for up to 15 seconds, or until the viewer dismisses the ad.
Right Column AdsRecommended1200 x 1200AR 16:9 to 1:1JPG, PNG
Audience Network NativeFor images:AR 16:9 to 9:16 (full screen vertical), 9:16 recommended, resolution: at least 398 x 208 pxFor video:AR 9:16 to 16:9 (full-screen vertical), 9:16 recommendedJPG, PNG MOV, MP4
Instant Articles AdsFor images:Recommended1200 x 1200AR 9:16 to 16:9For video:AR 9:16 to 16:9 (vertical videos may be masked to a ratio of 4:5)JPG, PNG  MOV, MP4
Marketplace AdsRecommended resolution at least1200 x 1200AR 9:16 to 16:9JPG, PNG
Messenger Inbox AdsAR 16:9 to 1:1JPG, PNG
Sponsored messageRecommended1200 x 628 AR 1.91:1JPG, PNG
Collection ads (image or video)The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience template. Vertical images or videos may be masked to a maximum 1:1 ratio in Feed.JPG, PNGMP4, MOV

B. Instagram Ad Sizes

The best ads on Instagram are the ones that tell a story, and it all starts by choosing the right size for your visual.

Here are the right Instagram photo and video sizes you can use for your campaigns, along with other ad specs.

Instagram Ad TypesSizeFile TypesComments
Stories ads1080 x 1920AR 9:16 and 16:9 to 4:5JPG, PNG for imageMP4, MOV for videoEnsure key elements appear within a 1080 x 1420 title safe area
Instagram Feed Image Ads1080 x 1080AR 1:1600 x 750AR 4:5JPG, PNG
Video adsMinimum image width:600 x 600AR 1:1600 x 750AR 4:5MP4, GIF
Carousel Instagram Stories Recommended resolution:1080 x 1920 pxAR 9:16  JPG, PNGMaximum 3 cards.
Carousel Instagram FeedRecommended resolution: at least1080 x 1080 pxAR 1:1 The maximum number of cards in carousel ads is 10.
Collection (Image or Video)The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience template. This asset must have a ratio of 16:9 to 1:1JPG, PNG for imageMP4, MOV for video

C. Twitter Ad Sizes

Twitter advertising can get you great results if the ads are well designed and programmed.

Here are the correct Twitter post image size you can use for your next social media advertising campaign.

Twitter Ad TypesSizeFile TypesCall To Action Buttons
Website cards800 x 418AR 1.91:1800 x 800AR 1:1PNG, JPG 
App card800 x 418AR 1.91:1800 x 800AR 1:1PNG, JPGInstall, Open, Play, Shop, Book, Connect, and Order
Direct message cardMinimum width of 800 pxAR 1.91:1PNG, JPG, static GIF
Conversation card800 x 418AR 1.91:1PNG, JPG 
Promoted image and GIFAny aspect between 2:1 and 1:1 is acceptable.  For example, 1200 X 600 (2:1), 1200 X 800 (3:2) or 1200 X 1200 (1:1). After 16:9 aspect ratio (for example, 1200 X 1400) we’ll crop to a 16:9 aspect ratio. Mobile: AR 16:91200×1400 pxPNG, JPG, GIF 
Promoted poll AR 1.91:1
1:1 ratio images will be auto-cropped to the above ratio
PNG, JPG
Promoted trend spotlightAR 16:9 for GIF and imagesGIF, MP4 or static

D. LinkedIn Ad Sizes

LinkedIn is the perfect social media platform for B2B online advertising campaigns.

It is not complicated to launch a LinkedIn ad campaign. The first step before starting your campaign is understanding all the LinkedIn ad sizes for 2020 and other ad specs you must take into consideration when designing a visual.

LinkedIn Ad TypesSizeFile TypesCall To Action Buttons
Text ads100 x 100AR 1:1JPG, PNG
Dynamic job ads for talent media100 x 100AR 1:1(company logo)JPG, PNGpreset or customizable
Message ads300 x 250JPG, GIF (static)PNGcustomizable
Single image ads(embedded rich media specs)1200 x 628AR 1.91:1JPG, PNGpreset
Carousel ads 1080 x 1080AR 1:1JPG, PNG, GIF (static) 
Dynamic Ads Follower Format100 x 100AR 1:1(company logo)JPG, PNGpreset
Dynamic Ads Spotlight Format100 x 100AR 1:1(company logo)+300 x 250(background image)JPG, PNGcustomizable

E. Pinterest Pins Ad Sizes

One of the reasons why Promoted Pins are a great way to do advertising on Pinterest is because they look just like regular pins, the only difference being that you need to have a budget so you get them in front of more people. Here are the Pinterest ad specs you need to know for creating your best promoted pins in 2020.

Pinterest Ad TypesSizeFile Types
Promoted pins1000 x 1500AR vertical 2:3PNG, JPG
Promoted video at standard widthAR square 1:1AR vertical 2:3 or 9:16MP4, MOV, M4V
Promoted carousel(2-5 images per carousel)1000 x 1000AR square 1:11000 x 1500AR vertical 2:3PNG, JPG
Promoted video at maximum widthAR square 1:1
AR widescreen 16:9
Promoted App Pins1000 x 1500AR vertical 2:3You can also use a standard video to promote your app.PNG, JPG

F. YouTube Banner Sizes

Did you know that you can do display advertising on YouTube? This is a great platform to promote your business because over 30 million people visit YouTube every single day.

You can also create static or animated YouTube ads. Check all YouTube ad specs bellow.

Youtube Ad TypesSizeFile TypesLength
Display ads (only desktop/non- video ad format)300 x 250300 x 60 GIF, PNG, JPG30-second animations
Overlay ads (only desktop/non- video ad format)468 x 60728 x 90GIF, PNG, JPG 
Sponsored cards (non-video ad format)Card sizes varyWill be cropped to a squareGIF, PNG, JPG15 or 20 seconds
Skippable video adsFor the default 16:9 aspect ratio, encode at these resolutions:2160p: 3840×2160
1440p: 2560×1440
1080p: 1920×1080
720p: 1280×720
480p: 854×480
360p: 640×360
240p: 426×240
MP4Up to 6 minutes*skippable ads on YouTube Kids – 60 seconds
Non-skippable video adsFor the default 16:9 aspect ratio, encode at these resolutions:2160p: 3840×2160
1440p: 2560×1440
1080p: 1920×1080
720p: 1280×720
480p: 854×480
360p: 640×360
240p: 426×240
MP415 or 20 seconds for EMEA, Mexico, India, Malaysia, and Singapore only
Bumper adsFor the default 16:9 aspect ratio, encode at these resolutions:2160p: 3840×2160
1440p: 2560×1440
1080p: 1920×1080
720p: 1280×720
480p: 854×480
360p: 640×360
240p: 426×240
MP4Up to 6 seconds long
Facebook
Twitter
LinkedIn
WhatsApp
Get Free Quote

More Interesting Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Grow your business with our robust digital solutions.

We consistently exceed our clients' expectations by providing high-quality digital solutions.
Get in touch with us to get started!