If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article.
This is the place where you’ll always find the updated social media ad sizes for your favorite platforms.
Our guide includes all the right ad sizes for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
As a bonus, we’ve also done a little research to see what type of files you can use and added a few important details about them.
Click on any of the following links so you can go directly to your chosen platform and find out the right social media banner size for your next campaign.
Table of content:
A. Facebook Ad Specs
Facebook is the largest social media platform in the world right now.
According to Social Media Examiner’s latest report, 93% of marketers use Facebook advertising regularly, despite the decline in organic reach.
Let’s dive in deeper and go through all the Facebook ad sizes you need to know about.
| Facebook Ad Types | Size | File Types | Comments |
| Facebook Feed Image | At least 1080 x 1080 pxAR 1.91:1 to 1:1 (with link)AR 1.91:1 to 4:5 (no link) | PNG, JPG | No more than 20% text |
| Facebook Feed Video | AR 9:16 to 16:9Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5 | MP4, MOV | No more than 20% text |
| Carousel | Recommended resolution 1080 x 1080 pxRecommended AR 1:1Min. 2 max. 10 cards | JPG, PNG | Can be used in:Facebook Feed (Image and Video)Facebook Right ColumnFacebook Instant ArticlesFacebook MarketplaceFacebook Audience Network Native, Banner, and InterstitialFacebook Search ResultsMessenger InboxFacebook Stories |
| Stories Ads | For images:1080 x 1920 (but keep your text within 1080 x 1420)AR 9:16For video: Highest resolution possibleAR 9:16 | JPG, PNG MP4, MOV | Photo stories are visible for 5 seconds or until the user swipes them out of the story. Video: These full-screen vertical ads appear between stories for up to 15 seconds, or until the viewer dismisses the ad. |
| Right Column Ads | Recommended1200 x 1200AR 16:9 to 1:1 | JPG, PNG | |
| Audience Network Native | For images:AR 16:9 to 9:16 (full screen vertical), 9:16 recommended, resolution: at least 398 x 208 pxFor video:AR 9:16 to 16:9 (full-screen vertical), 9:16 recommended | JPG, PNG MOV, MP4 | |
| Instant Articles Ads | For images:Recommended1200 x 1200AR 9:16 to 16:9For video:AR 9:16 to 16:9 (vertical videos may be masked to a ratio of 4:5) | JPG, PNG MOV, MP4 | |
| Marketplace Ads | Recommended resolution at least1200 x 1200AR 9:16 to 16:9 | JPG, PNG | |
| Messenger Inbox Ads | AR 16:9 to 1:1 | JPG, PNG | |
| Sponsored message | Recommended1200 x 628 AR 1.91:1 | JPG, PNG | |
| Collection ads (image or video) | The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience template. Vertical images or videos may be masked to a maximum 1:1 ratio in Feed. | JPG, PNGMP4, MOV |
B. Instagram Ad Sizes
The best ads on Instagram are the ones that tell a story, and it all starts by choosing the right size for your visual.
Here are the right Instagram photo and video sizes you can use for your campaigns, along with other ad specs.
| Instagram Ad Types | Size | File Types | Comments |
| Stories ads | 1080 x 1920AR 9:16 and 16:9 to 4:5 | JPG, PNG for imageMP4, MOV for video | Ensure key elements appear within a 1080 x 1420 title safe area |
| Instagram Feed Image Ads | 1080 x 1080AR 1:1600 x 750AR 4:5 | JPG, PNG | |
| Video ads | Minimum image width:600 x 600AR 1:1600 x 750AR 4:5 | MP4, GIF | |
| Carousel Instagram Stories | Recommended resolution:1080 x 1920 pxAR 9:16 | JPG, PNG | Maximum 3 cards. |
| Carousel Instagram Feed | Recommended resolution: at least1080 x 1080 pxAR 1:1 | The maximum number of cards in carousel ads is 10. | |
| Collection (Image or Video) | The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience template. This asset must have a ratio of 16:9 to 1:1 | JPG, PNG for imageMP4, MOV for video |
C. Twitter Ad Sizes
Twitter advertising can get you great results if the ads are well designed and programmed.
Here are the correct Twitter post image size you can use for your next social media advertising campaign.
| Twitter Ad Types | Size | File Types | Call To Action Buttons |
| Website cards | 800 x 418AR 1.91:1800 x 800AR 1:1 | PNG, JPG | |
| App card | 800 x 418AR 1.91:1800 x 800AR 1:1 | PNG, JPG | Install, Open, Play, Shop, Book, Connect, and Order |
| Direct message card | Minimum width of 800 pxAR 1.91:1 | PNG, JPG, static GIF | |
| Conversation card | 800 x 418AR 1.91:1 | PNG, JPG | |
| Promoted image and GIF | Any aspect between 2:1 and 1:1 is acceptable. For example, 1200 X 600 (2:1), 1200 X 800 (3:2) or 1200 X 1200 (1:1). After 16:9 aspect ratio (for example, 1200 X 1400) we’ll crop to a 16:9 aspect ratio. Mobile: AR 16:91200×1400 px | PNG, JPG, GIF | |
| Promoted poll | AR 1.91:1 1:1 ratio images will be auto-cropped to the above ratio | PNG, JPG | |
| Promoted trend spotlight | AR 16:9 for GIF and images | GIF, MP4 or static |
D. LinkedIn Ad Sizes
LinkedIn is the perfect social media platform for B2B online advertising campaigns.
It is not complicated to launch a LinkedIn ad campaign. The first step before starting your campaign is understanding all the LinkedIn ad sizes for 2020 and other ad specs you must take into consideration when designing a visual.
| LinkedIn Ad Types | Size | File Types | Call To Action Buttons |
| Text ads | 100 x 100AR 1:1 | JPG, PNG | |
| Dynamic job ads for talent media | 100 x 100AR 1:1(company logo) | JPG, PNG | preset or customizable |
| Message ads | 300 x 250 | JPG, GIF (static)PNG | customizable |
| Single image ads(embedded rich media specs) | 1200 x 628AR 1.91:1 | JPG, PNG | preset |
| Carousel ads | 1080 x 1080AR 1:1 | JPG, PNG, GIF (static) | |
| Dynamic Ads Follower Format | 100 x 100AR 1:1(company logo) | JPG, PNG | preset |
| Dynamic Ads Spotlight Format | 100 x 100AR 1:1(company logo)+300 x 250(background image) | JPG, PNG | customizable |
E. Pinterest Pins Ad Sizes
One of the reasons why Promoted Pins are a great way to do advertising on Pinterest is because they look just like regular pins, the only difference being that you need to have a budget so you get them in front of more people. Here are the Pinterest ad specs you need to know for creating your best promoted pins in 2020.
| Pinterest Ad Types | Size | File Types |
| Promoted pins | 1000 x 1500AR vertical 2:3 | PNG, JPG |
| Promoted video at standard width | AR square 1:1AR vertical 2:3 or 9:16 | MP4, MOV, M4V |
| Promoted carousel(2-5 images per carousel) | 1000 x 1000AR square 1:11000 x 1500AR vertical 2:3 | PNG, JPG |
| Promoted video at maximum width | AR square 1:1 AR widescreen 16:9 | |
| Promoted App Pins | 1000 x 1500AR vertical 2:3You can also use a standard video to promote your app. | PNG, JPG |
F. YouTube Banner Sizes
Did you know that you can do display advertising on YouTube? This is a great platform to promote your business because over 30 million people visit YouTube every single day.
You can also create static or animated YouTube ads. Check all YouTube ad specs bellow.
| Youtube Ad Types | Size | File Types | Length |
| Display ads (only desktop/non- video ad format) | 300 x 250300 x 60 | GIF, PNG, JPG | 30-second animations |
| Overlay ads (only desktop/non- video ad format) | 468 x 60728 x 90 | GIF, PNG, JPG | |
| Sponsored cards (non-video ad format) | Card sizes varyWill be cropped to a square | GIF, PNG, JPG | 15 or 20 seconds |
| Skippable video ads | For the default 16:9 aspect ratio, encode at these resolutions:2160p: 3840×2160 1440p: 2560×1440 1080p: 1920×1080 720p: 1280×720 480p: 854×480 360p: 640×360 240p: 426×240 | MP4 | Up to 6 minutes*skippable ads on YouTube Kids – 60 seconds |
| Non-skippable video ads | For the default 16:9 aspect ratio, encode at these resolutions:2160p: 3840×2160 1440p: 2560×1440 1080p: 1920×1080 720p: 1280×720 480p: 854×480 360p: 640×360 240p: 426×240 | MP4 | 15 or 20 seconds for EMEA, Mexico, India, Malaysia, and Singapore only |
| Bumper ads | For the default 16:9 aspect ratio, encode at these resolutions:2160p: 3840×2160 1440p: 2560×1440 1080p: 1920×1080 720p: 1280×720 480p: 854×480 360p: 640×360 240p: 426×240 | MP4 | Up to 6 seconds long |
